Why we deliberately revised and expanded the product description
At Wildfang®, our goal is not to sell as many products as possible –
but to meaningfully accompany dogs and their humans during their time together.
For precisely this reason, we have revised the product description of our leather chew bone and deliberately made it more detailed.
Our goal: suitable products for real needs
The leather chew bone is a very special product.
He is not a universal chew toy, but a conscious choice for dogs with a calm, deliberate need to chew.
However, in recent months we have noticed that this has not always been communicated clearly enough.
This led to the leather chew bone sometimes being used on dogs for which it is not suitable.
The result was not only disappointing, but also a risk for both dog and owner.
Why we chose to provide more information
Instead of simplifying the product or making it appear more "robust", we deliberately chose a different approach:
👉 More explanation, not less text
👉 Clear boundaries instead of empty promises
👉 Transparency instead of marketing
The more detailed product description should help with this.
- To avoid bad purchases
- to create realistic expectations
- and above all, to protect the welfare of dogs
Good products deserve clear classification
Not every product is suitable for every dog – and that's perfectly fine.
Our leather chew bone fulfills its purpose very well. when used correctly:
as a quiet activity, under supervision, for relaxed chewers.
We have added precisely this classification – even if it means that some customers consciously decide against the product.
For us, this is not a disadvantage, but part of our responsibility.
More text – because your dog's lifespan is important to us.
We know that long product descriptions are not always popular.
Nevertheless, we decided not to omit important information.
Because:
The time a dog spends with a product is part of its lifespan.
And this time should safe, sensible and appropriate be designed.
If a detailed description helps with this, then it's right for us.
Our conclusion
Revising the product description is not a retreat, but a clear commitment to our values.
We want our products to be used where they truly fit –
and that customers can make well-informed decisions.
That is our commitment at Wildfang®.
